Città
A New Zealand homeware brand that designs beautiful, functional objects for every day living.
Creative direction / brand storytelling / copy / design
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Seasonal homeware collection, SS/2018 - Arcadia
Naming, title treatment, storytelling and campaign execution to bring the head product designers’ vision to life across digital, retail & social.
SS/2018 homeware collection
Naming & title treatment design
Print ad for Homestyle magazine
Design & copy
Città Spring 2018 celebrates wonder and delight as we dream of crisp, clear mornings, bright blooms and sun-soaked afternoons.
Inspired by playfulness and joy, this evocative visual journey allures and enchants with eclectic pops of pattern and colour. Lively contrast welcomes unexpected beauty. Subtlety dances with surprise while relaxed geometric details meet delicate decoration.
Warm, earthy tones of rusty raspberry reds, burnt oranges, dirty citrus hues, mossy greens, soft petally-pinks and warm neutrals tell a contemporary story, with a nostalgic nod to days gone by.
Città invites you to indulge your senses and escape to your own personal paradise this spring.
SS/2018 collection copy
Seasonal homeware collection,
SS/2020 - Days of Reverie
Naming, storytelling and campaign execution to bring the head product designers’ vision to life across digital, retail & social.
“This season we take a trip down memory lane with a free-spirited frame of mind.
It’s a nostalgic tapestry, woven with the gentle lull and romance of the English countryside.”
Excerpt from SS/2020 collection copy
Seasonal homeware collection, AW/2019 - A Story of Sanctuary
Naming, title treatment, storytelling and campaign execution to bring the head product designers’ vision to life across digital, retail & social.
AW/2019 homeware collection
Naming & title treatment design
Print ad for Homestyle magazine
Design & copy
This Autumn/Winter we were inspired by the curious coming together of vibrant expressionism with the quiet order of mindful minimalism. A Story of Sanctuary is an emotive journey through time and place, paying tribute to tradition with an intrinsically contemporary character. The mood is one of warmth, calm and low-key living.
This season perfection prevails in imperfect hand drawn patterns and organic, easy-going linearity. Nostalgic blooms and heavy weaves meet modern, relaxed plaid and sophisticated simplicity. These elements of chaos and order find harmony and balance, creating an abundance of visual and tactile delights.
Japanese Minimalism is warmed up with earthy tones and textures borrowed from the colourful character of the 1970’s. This unexpected pairing invokes a refined palette of rich dessert hues and burnished browns with warm, wintry plums, tinges of radiant crimson and modern, refreshing accents of inky blue and pretty pastels.
We invite you to create a contemplative space to hideaway for the cooler months to come, surrounded by things that bring you harmony.
AW/2019 collection copy
Credit to:
Lifestyle photography: Simon Wilson
Styled photography: Tony BrownJohn
Styling: Sam van Kan
Design (Days of Reverie collection only) - Lily Kate Vallance