Curriculum vitae

Expertise & education

    • Graphic design

    • Copywriting

    • Print & digital content

    • Highly adaptable writing style

    • Design-led thinking & solutions

    • Ideation

    • Art direction

    • Brand storytelling

    • Content creation

    • Analytical thinker & problem solver

    • Customer experience focused

    • Excels in both collaborative & autonomous work environments

    • Leadership qualities

    • High attention to detail

    • Proactive, efficient & organised

    • Friendly & approachable

    • Takes ownership & accountability

    • Resilient, intelligent & curious

    • Self-motivated & energised

    • Organic problem solver

    • Quick, willing & able

    • Adobe Creative Suite

    • Hubspot

    • Emarsys

    • Shopify

    • Squarespace

    • Peppersuite

    • Dynamics 365

    • Mailchimp

    • Email Octopus

    • M2000

    • Oscommerce

    • Microsoft Office

    • Stripo

    • Facebook Ad Manager

  • Bachelor of Fine Arts
    Elam School of Fine Arts
    2006 - 2011

Work history

Designer Wardrobe

UX / CX Lead
April 2022 - Present

  • UX / UI design for web and iOS app

  • Collaborate with internal & external stakeholders to design new products from concept to delivery

  • Create solutions to design challenges using design thinking

  • Grow customer engagement & retention by identifying UX challenges and opportunities

  • Wireframes & Prototyping

  • Design and execute strategic launch plans

  • UX & marketing copy, both short and long-form

  • Design improvements to meet and exceed business and user needs

  • Collaborate with the development team to champion UX

  • Internal and external educational communications

  • Dynamic content management across web & iOS app

Designer Wardrob e

Digital/Graphic Designer
2019 - April 2022

  • Content marketing lead within senior leadership team

  • Developing brand tone of voice to create engaging content & drive awareness

  • Content & marketing strategy

  • Crafting customer onboarding journey & transactional emails

  • Web & iOS app reskin

  • Developing creative for social media ad campaigns

  • EDM creation from concept to design, build & delivery

Idea HQ

Digital/Graphic Designer
2019 - February, 2020*

Working across Designer Wardrobe, Two Islands & Cooper’s Pet Kitchen.

*Offered a full-time role at Designer Wardrobe, one of Idea HQ’s investments.

  • Crafting brand tone of voice to create engaging content & drive brand awareness

  • Developing effective onboarding & transactional emails for e-commerce sites

  • Social media planning, content creation & scheduling

  • EDM creation from concept to design, build & delivery

  • Design of print & packaging

Città

Head of Storytelling
July 2018 - June 2019

  • Crafting brand tone of voice to create engaging content & drive brand awareness

  • Art direction of seasonal campaigns from naming to graphic design, copy & creative

    writing

  • Leading brand communications projects & bringing product stories to life

  • Creating harmony between internal messaging & external marketing across all touchpoints

  • Craft EDM campaigns from concept to delivery

  • Designing original material that reflects the brand personality & aesthetic

  • Bringing the head product designers’ concepts to life across marketing channels

  • Management of and creative guidance of junior & intermediate designers

  • Website content management

  • Collaboration with internal Visual Merchandiser & Stylist

  • Overseeing digital assets & photography

Città

Ecommerce Specialist

June 2017 - July 2018

  • Managing customer experience & queries

  • E-commerce visual merchandising

  • Improving customer journeys

  • Working with key stakeholders, including developers on projects to streamline customer experience

  • Website content management

  • Copywriting, including product descriptions

  • E-commerce order management

  • Internal/external stakeholder management

Public Eye

Graphic Designer & Writer
June 2013 - May 2016

Working across Sparrow Restaurant Group (The Blue Breeze Inn, Chop Chop), Bike Mike & more.

  • Graphic design

  • Brand storytelling

  • Long and short-form copy

  • Managing client relationships

  • Studio/traffic management

  • Website content management

Nature Baby

Customer Services Manager
& Design Assistant
June 2013 - May 2016

  • Managing customer queries & experience

  • E-commerce order management

  • Building B2B & B2C relationships

  • Website content management

  • Catalogue design

  • Assisting with store design & ad hoc creative projects

  • Product photography

  • Designing store POS/marketing material

  • Creation of press releases & EDM’s

  • Support to store managers

  • Assisting Marketing Manager

  • Overseeing warehouse workflow