The Dress Room
A designer rental boutique that is home to a curated selection of garments from some of the world's most coveted designers.
The Dress Room’s founder wanted to create a classic identity with a fashion edge to set the store apart from its original roots as Designer Wardrobe Rentals.
Brand identity / design / copy
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Launching
The Dress Room
Branding, storytelling, packaging and launch campaign execution to bring the founder’s vision to life across digital, retail & social.
Logo
Custom tissue paper
Sustainability impact report
This report represents several years of work driving business objectives and sustainability initiatives alongside key stakeholders.
The Dress Room’s impact report was published as part of an initiative to be completely transparent about the progress the business has made in the field of sustainability, including the successes and challenges they’ve faced along the way.
Design / copy / project management
EDM concept
Design & copy
Sustainability
The Dress Room was brought to life with both our community in our hearts and our planet front and centre.
We're proud to provide a service that supports our members in leading a more mindful way of life by giving them an alternative and accessible way to enjoy fashion.
We're not perfect, but we're committed to doing our part to bring about circularity and tread lightly on the planet we call home.
You can read a comprehensive report of our efforts to date below. Watch this space, there's more to come.
The Dress Room’s sustainability page intro
About us
The Dress Room is a designer rental boutique featuring a carefully curated collection of garments from renowned local and international designers.
Founded by Donielle Brooke, TDR is a family-owned business led by a dedicated, fashion-forward team who believe in the transformative power of the rental concept to revolutionise New Zealand's fashion industry.
We take pride in providing conscious consumers with an alternative way to dress for special occasions while making a stunning range of designer fashion accessible to a wider community.
About The Dress Room
Credit to:
Photography: Kayle Lawson & Rebekah Wilmer-Provan